Leading safety equipment manufacturer, McMurdo Ltd, has chosen specialist marine PR agency, ADPR, to manage the international PR strategy for its McMurdo and Kannad Marine products from January 2011.

Claire Morby, Marketing Coordinator for McMurdo Ltd, commented; “We are excited to be working with ADPR and benefitting from its marine industry expertise and wide contact base. 2011 is a busy year for McMurdo and Kannad Marine branded products, with new launches planned throughout the year; we are looking forward to working with ADPR to implement a successful international PR campaign which will drive the company forwards across both UK and international markets.”